Direction before activity
Agree on the customers, offers and business priorities worth supporting. Put the work in an order your business can sustain.
Outsourced marketing · Ottawa & Canada
Your business needs your attention. Your marketing needs an owner.
An experienced marketing partner for owner-led businesses. Stephen Lau and the Salient AI team connect strategy, execution and sales follow-through around your growth priorities.
Start with your businessTalk through what you need↗For owners who want capable people to take the work forward, without having to coordinate a separate provider for every channel.
Outsourced marketing, built around the whole business.
You may know exactly what good marketing looks like. That does not mean you have time to plan it, brief every supplier and keep the work moving. Salient brings a connected view of the customer journey: how people find you, why they choose you and what happens after they enquire.
A team to carry the work forward
Scope the mix of website, search, content, advertising and sales-process work you need. Keep responsibilities and approvals clear.
Follow-through after the enquiry
Look at response, qualification and handoffs alongside marketing. More attention only helps if the business can handle the opportunity.
What an ongoing marketing engagement can include.
The service mix follows your business and the agreed scope. You do not need every channel running at once.
Website and search
Make the offer clear, maintain useful service pages and improve visibility for relevant searches.
Content and advertising
Develop useful content and manage agreed campaigns around the audience, offer and next step.
Lead handling and practical AI
Connect appropriate tools, reduce repeated work and improve follow-up where the process supports it.
Review and prioritization
Review traffic, enquiries and available sales evidence separately. Use what is learned to decide the next work.
You keep the business decisions. We make the work easier to manage.
You provide business context, approve important claims and decisions, and identify who can supply information. We agree on the delivery responsibilities, reporting and approval points before work starts. The aim is useful delegation, with visibility into what is being done.
Start with what is already happening.
Bring your website, current marketing activity and the places where things stall. We will assess what to keep, what to improve and what can wait. A focused project can be a sensible beginning; an ongoing relationship needs a clear scope and review rhythm.
Related client work
See the work behind the relationship.
These projects show the business context and work delivered. Each engagement has its own scope; outcomes are not a promise of future results.
Explore all client work
Centennial GlassTrades + home services · Ottawa
Centennial Glass
A decade-long visibility system spanning web, search, content, advertising and local growth.
Read the client story ↗
Base BinsTrades + home services · Ottawa
Base Bins
Marketing, ordering, payments and an AI receptionist connected around winning and closing local bin-rental leads.
Read the client story ↗
BluSky DentalHealth + wellness · Ottawa
BluSky Dental
A multilingual AI-built website, search program and AI receptionist designed around the complete lead path.
Read the client story ↗Before we start
Questions about Outsourced marketing.
How is this different from hiring a marketing consultant?
Advice helps you choose a direction. An outsourced marketing engagement also scopes the people and work needed to carry it through. Stephen contributes business judgment, while the team supports the agreed execution.
Is this a full outsourced marketing department?
It can cover several connected marketing responsibilities, but the scope must match your business and our agreed delivery capacity. We identify the roles included and where your people or specialist providers remain involved.
Can you work with our existing team or agency?
Yes. We can define a complementary role around your existing people and providers. Clear ownership matters more than replacing work that is already useful.
What does outsourced marketing cost?
The scope depends on the channels, starting condition, content needs, implementation work and ongoing responsibilities. We agree on the fee and distinguish service fees from advertising, software and other third-party costs before work begins.
Do you only work in Ottawa?
Salient AI is based in Ottawa and works with businesses across Canada. We agree on the practical meeting and delivery arrangements for each engagement.
A useful conversation
Tell us where you want help.
Bring the business context, the task or the decision. We’ll help you choose a sensible way to move forward and agree on the work before it begins.
Your priorities firstTalk with Salient AI↗