By service
The individual treatments and appointments a patient may need.
Client story · Four Ottawa clinics
BluSky Dental created a multilingual patient journey beyond the click.
Salient AI replaced a website built by another agency, launched it in four languages and began the search and advertising work that brings new patients to BluSky Dental.
Visit BluSky DentalStarting pointThird-party WordPress siteWhat we builtNew AI-built websiteLanguagesEnglish + 3 translationsGrowth workSEO, GEO + Google Ads
01 · Website rebuild
Here is the website we built for BluSky Dental.
The site introduces four Ottawa clinics, explains the services patients search for and makes it straightforward to choose a location or book a visit.
Scroll inside the display, then continue down the page ↓
02 · What we changed
We replaced the old WordPress website with a new system we control.
BluSky Dental inherited a WordPress website developed by another agency. We rebuilt the complete experience from scratch using Salient AI’s AI website program.
The advantage is not simply that AI helped us build a website. It is that the website can now be changed at scale.
That matters because a dental website does not stay complete. New patient questions, treatments, locations, languages and ways of searching continue to create new work.
03 · Why the AI-built system matters
Change one service. Update every place it appears.
A service may be referenced across treatment pages, clinic pages, patient questions and related content. When that service changes, every reference needs to stay accurate in every language.
One change1 service×Referenced across30 pages×Published in4 languages=Updated at scale120 page references
Across English, French, Chinese and Arabic, one service referenced on 30 pages can create 120 places to review and update. Salient AI can make that change across the website quickly and consistently instead of editing every page one at a time.
This is the practical power of AI: the website can keep pace with the business. Services, hours, locations, offers, policies and important details can be changed across many connected pages without turning every update into a major rebuild.
04 · Multilingual access
Patients can use the website in four languages.
Ottawa is multilingual. The website now serves English, French, Chinese and Arabic readers instead of assuming every prospective patient will search and make decisions in English.
05 · What Salient AI provides
We built the website and started the work of getting it found.
Each part links to the Salient AI service behind the work.
01
Website strategy + rebuild
We replaced a third-party WordPress site with a website built from scratch on Salient AI’s AI website system.
See this Salient AI service ↗02Multilingual website
We created French, Arabic and Chinese versions so more Ottawa patients can use the website in a language they understand.
See this Salient AI service ↗03SEO + GEO
We are expanding the services, locations and patient questions for which BluSky Dental can be discovered.
See this Salient AI service ↗04Google Ads
We manage paid search to reach people who are actively looking for a dentist or a specific dental service.
See this Salient AI service ↗06 · SEO + GEO
Patients search by service, problem, location and language.
One ranking is not the goal. BluSky Dental needs to be discoverable for the many treatments, urgent needs, clinic locations and patient questions that can lead to an appointment.
The search program is ongoing. We do not present an unverified list of example keywords as proof. We measure actual visibility, identify gaps and use that evidence to decide which pages and answers to improve next.
Search coverage
The work is broader than a keyword list.
These are the search dimensions we build around—not claims that every phrase currently ranks.By problem
The symptoms, concerns and urgent questions that start a search.
By location
The clinic and neighbourhood combinations that matter locally.
By language
The different ways English, French, Chinese and Arabic readers ask for care.
07 · Protecting the lead
Marketing fails when nobody answers the phone.
A person can find BluSky Dental through Google, click an ad and be ready to book. If that call reaches a busy signal, an after-hours greeting or no useful answer, the marketing spend may still produce nothing.
01Patient searches→02Patient calls→03Call is answered→04Appointment can be booked
Where leads can be lost
- The caller hangs up while waiting
- The line is busy
- The clinic is closed
- The caller cannot get an immediate answer
What we are evaluating
An AI receptionist that can answer every call, handle common questions, capture why the patient is calling and connect the conversation to the right clinic or person.
Explore AI voice receptionists ↗What can we do for you?
We can improve the marketing—and the places where good leads fall apart.
Salient AI looks beyond traffic. We can rebuild the website, broaden discovery, run advertising and help make sure the people responding to that marketing receive a useful answer.
Show us where leads are being lostTalk to Salient AI↗