Our team · Ottawa roots · Canadian reach

Meet the people who make AI useful for business.

Salient AI brings business strategy, marketing, search, content and lead generation together around one question: what will remove friction and create a measurable return?

Six perspectives · one assignmentMeet the Salient AI team

The people behind the system

AI changes quickly. Sound business judgment still matters.

Our job is not to make AI look complicated. It is to understand the business, choose a useful first move and stay close enough to improve what happens next.

That work draws on the experience Salient built through years of SEO, web design, content, lead generation and long-term client relationships. Today, we apply the same commercial thinking across marketing, sales and administration.

Meet the team

Different disciplines. One connected view of the client.

A website, campaign or AI workflow is never the whole assignment. We look at what happens before the customer arrives, what happens next and what could prevent the opportunity from becoming revenue or useful service.

Kimberly Francoeur

VP Marketing

Kimberly Francoeur

Kimberly brings marketing strategy, focus and a broadcasting perspective to the work. She helps clients turn changing digital possibilities into clear communications and useful marketing programs.

  • Marketing strategy
  • Digital programs
  • Client growth
Rodrigo Teixeira

Director of Marketing

Rodrigo Teixeira

Rodrigo’s background spans digital communications, crisis planning, email, SEO, paid search and social monitoring. He connects the message, channel and measurement around the outcome a client needs.

  • Digital communications
  • SEO + SEM
  • Campaign planning
Mark Kennedy

Lead Generation Specialist

Mark Kennedy

Mark focuses on the point where visibility becomes an opportunity: helping the right prospect find a clear reason to begin a conversation.

  • Lead generation
  • Outreach
  • Opportunity development
Sean Moher

Lead Generation Specialist

Sean Moher

Sean supports lead-generation programs built around relevant targeting, practical follow-up and the steady work required to keep a company considered.

  • Lead generation
  • Follow-up
  • Business development
Marina Lacerda

Content Production and SEO

Marina Lacerda

Marina develops useful content and search foundations that make a client’s services, expertise and answers easier for people—and answer engines—to discover.

  • Content production
  • SEO
  • Search visibility

How we work together

The customer should feel one team—not a collection of disconnected services.

01 · Understand

Find the real pressure.

We begin with the customer, employee or business moment where time, opportunity or money is being lost.

02 · Connect

Bring the right disciplines together.

Strategy, content, search, lead generation and implementation work from the same business context.

03 · Improve

Measure what changed.

We keep working after launch so the system becomes more useful as the organization learns.

Experience that stays in the work

Long-term relationships sharpen the advice.

Many Salient relationships have lasted five, ten or more years. That continuity lets us see beyond a single deliverable: how visibility affects sales, how sales exposes operational friction and how one useful AI system can unlock capacity elsewhere.

See the client work

Start with one useful conversation

Bring us the friction your team has learned to live with.

It may be a missed inquiry, a slow update, a repetitive task or a piece of software that almost does what the business needs. We will help you frame a practical first move.

Call 613-627-3926 or choose a meeting timeTalk to the Salient AI team