SEO & AI Search
How to Do SEO for Your Small Business: Turn Searches into Inquiries
A practical small-business SEO guide to customer questions, useful content, AI search, website maintenance and inquiries.
Insights / Stephen Lau
All Insights
Browse my articles on SEO, marketing, practical AI, learning and responsible use. Start with the question in front of you.
SEO & AI Search
SEO Starts With Customer Questions: Find the Searches That Bring Business
Find useful SEO topics in customer questions, then build pages that help people decide whether to call or book.
SEO & AI Search
SEO and AI Search: Find Out Why Competitors Appear in the Answers
Inspect sources cited in AI search, compare what they explain and improve your own pages with useful evidence.
SEO & AI Search
SEO Content for Local Businesses: Give Your Website Room to Answer
Plan website content around real services, customer questions and business knowledge that helps people take the next step.
SEO & AI Search
Local SEO and E-E-A-T: Show Why Customers Should Choose You
Show relevant experience, expertise and value with accurate evidence, while respecting your profession’s advertising rules.
SEO & AI Search
Technical SEO: Fix the Website Problems That Cost You Inquiries
Check crawling, indexing, mobile usability, links and forms to remove website problems that cost inquiries.
SEO & AI Search
SEO Website Maintenance: Keep Old Pages Working for New Business
Review older website pages for accuracy, missing answers and broken paths so they keep helping new customers.
Learning & Business Growth
AI Is Changing Our Jobs. How Do We Learn What Comes Next?
Stephen Lau on learning AI through watching, practice and coaching—and preparing people and small businesses for changing work.
Practical AI & Tools
What I Actually Do With AI All Day
How Stephen Lau uses AI across marketing, administration, and sales and leads, with practical coaching to help people finish useful work.
SEO & AI Search
Local SEO: Being the “Best-Kept Secret” Is Killing Your Visibility
Your customers need reasons to choose you. Make your services, products and experience easier to discover through local SEO and AI search.
Practical AI & Tools
AI Translation Is Here. Imagine Who You Could Finally Talk To.
Explore real-time AI translation in Google Meet, iPhone and Samsung calls, with practical ways to test it in business and everyday life.
Marketing & Content
Make business videos without learning a video editor
Use your photos and recordings to make business videos with AI-assisted local editing. Explore 23 videos and 17 starting prompts, then review your own draft.