Client story · Ottawa home décor
Randalls gave every category room to be found.
Salient AI redesigned Randalls’ Shopify website, expanded its paint, blinds, wallpaper and home-decor content, then created a dedicated Hunter Douglas destination so a specialist offer could earn focused attention of its own.
Visit Randalls01 · The main website
One retail brand. Many ways into the project.
The Shopify experience connects paints, stains, window treatments, wallpaper and decorating products to two Ottawa-area showrooms, specialist guidance and consultation pathways.
Scroll inside the display, then continue down the page ↓
02 · The assignment
A broad catalogue should create more entrances—not more clutter.
A customer looking for exterior stain thinks differently from someone choosing wallpaper or planning custom blinds. Randalls needed enough depth for each person to feel immediately understood.
We redesigned the Shopify website and increased the number and usefulness of pages across the product range. Several AI-assisted writing passes let the content become more complete without turning it into generic filler.
The objective is commercial: help more people discover Randalls through the exact product, brand, room or project already on their mind—then make the next step obvious.
03 · Department-level visibility
“Home décor” is the umbrella. Customers search underneath it.
Each department receives its own structure, language and useful paths rather than sharing one thin overview.
Paints, stains + epoxy
Brands, colours, surfaces and project-specific product pathways.
Explore on Randalls.ca ↗02Window treatments
Hunter Douglas, drapery, motorized shades, blinds and consultations.
Explore on Randalls.ca ↗03Wallpaper
A distinct discovery path for wallcoverings and design-led searches.
Explore on Randalls.ca ↗04Home decorating
Furniture, flooring, countertops, hardware and accessories.
Explore on Randalls.ca ↗04 · Why AI helps
Scale is useful only when the pages remain useful.
AI gave the team a faster way to expand, rewrite and improve content across a large catalogue. The work still begins with product knowledge, customer questions and editorial judgement.
05 · The two-site strategy
The full store stays broad. Blinds get a sharper growth engine.
Window coverings matter inside Randalls, but they are only one part of a much larger décor catalogue. We created Randalls Blinds as a focused destination for customers already searching for custom blinds, shades, shutters, motorization and Hunter Douglas expertise.
06 · Why the specialist site works
It gives one valuable service the space to answer the whole buying decision.
07 · SEO, AEO + GEO
Visibility grows across combinations, not one trophy keyword.
08 · What Salient AI provides
Design, content and search work as one retail growth system.
Each part links to the Salient AI service behind the work.
Shopify web design
We redesigned the main Randalls store so a large catalogue feels organized, useful and connected to consultation and purchase pathways.
See this Salient AI service ↗02AI content systems
AI makes deeper product coverage and repeated editorial improvement practical; human product knowledge keeps every page useful.
See this Salient AI service ↗03SEO
Category, brand, product and project pages give Randalls more relevant ways to meet home-decor demand.
See this Salient AI service ↗04Local SEO
Two Ottawa showrooms and a dedicated Google Business Profile connect each offer to customers ready to visit or consult.
See this Salient AI service ↗05AEO + GEO
Clear product, room and service answers help search engines and AI systems understand what Randalls knows and provides.
See this Salient AI service ↗What can we do for you?
Does one part of your business deserve its own focused growth engine?
Salient AI can organize the full offer, identify where specialist demand is being buried and build a useful digital path around how customers actually search and buy.
Show us what needs more attentionTalk to Salient AI↗