Rhino Coffee House became part of the Tofino itinerary.

Rhino Coffee House is not a generic café that happens to be in Tofino. It is part of the town’s daily rhythm, operated by long-time resident Dwayne Bell and known by locals, travellers and surfers alike.

We looked to the café and its social media for the visual language: the colour, playfulness, people, food and easygoing energy. The redesign translates that character without making the practical things—menu, takeout, catering and coffee—hard to find.

That same point of view extends into the writing. Instead of separating Rhino from the destination, the website shows how the café fits naturally into the day someone came to Tofino to have.