.article-header-copy h1{line-height:1.08;letter-spacing:-.045em;margin:16px 0 24px}
.article-hero-band{margin-top:0}
.article-header{gap:48px;padding-block:56px 64px}
.article-header-copy .article-deck{line-height:1.65}
.article-hero-figure{box-shadow:17px 17px 0 #ceddd6}
.article-hero-figure img,.article-inline-figure img{aspect-ratio:3/2}
.article-hero-figure figcaption{text-transform:none;letter-spacing:0;font:14px/1.5 var(--font-body),sans-serif;padding:18px 20px}
.article-hero-figure figcaption strong,.article-inline-figure figcaption strong{display:block;font-size:16px;color:#163e50;margin-bottom:3px}
figcaption span{display:block}



.article-rail{max-height:calc(100vh - 145px);overflow-y:auto;scrollbar-width:thin}
.article-rail a{font-size:12px;padding:7px 0}
.article-layout{padding-top:56px;gap:64px}
.article-content{padding-bottom:48px;line-height:1.75}
.article-content p{margin:0 0 20px}
.article-content h2{font-size:clamp(30px,3.1vw,43px);line-height:1.15;letter-spacing:-.035em;margin:52px 0 20px}
.article-content h3{margin:32px 0 16px;line-height:1.25}
.article-content ul,.article-content ol{margin-bottom:24px}
.article-content li{margin-bottom:8px}
.article-content a{overflow-wrap:anywhere}
.article-inline-figure{margin:36px 0 44px;box-shadow:8px 8px 0 #dbe5e1}
.article-inline-figure+h2{margin-top:40px}
.article-inline-figure img{width:100%;display:block;object-fit:contain}
.article-inline-figure figcaption{padding:16px 20px 18px;font-size:14px;line-height:1.6;color:#53666d;text-transform:none;letter-spacing:0;font-family:var(--font-body),sans-serif}
.art-open{display:block;padding:0;border:0;background:#f3ede3;width:100%;position:relative;cursor:zoom-in;overflow:hidden;text-align:left}
.art-open img{transition:transform .45s}
.art-open:hover img{transform:scale(1.025)}
.art-open:focus-visible{outline:3px solid #ed5d3b;outline-offset:5px}
.art-zoom{position:absolute;bottom:14px;right:14px;background:#fffef5eF;color:#163e50;border:1px solid #163e5020;padding:8px 12px;border-radius:3px;font-size:11px;letter-spacing:.04em;font-weight:800}
.article-author{margin-top:40px;padding-top:24px;gap:20px}
.article-author strong{display:block;margin-bottom:6px}
.article-author p{font-size:15px;margin:0}
.article-content .article-cta{margin:40px 0 32px;padding:32px}
.article-content .article-cta p{font-size:22px;line-height:1.5;margin-bottom:20px}
.article-content .article-cta .orbit-button{margin-top:0}
.related-insights{padding-block:56px}
.related-insights .section-heading{margin-bottom:28px}
.related-insights h2{max-width:760px;font-size:clamp(30px,3.5vw,46px);line-height:1.15;letter-spacing:-.035em}
.service-review-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.service-review-grid>a{display:grid;grid-template-columns:minmax(0,1fr) 24px;gap:10px 24px;padding:28px;background:#f7f7f1;border:1px solid #bdcbc5;border-radius:5px;color:#173c4c}
.service-review-grid small{grid-column:1;color:#a1422a;font:700 10px/1.5 var(--font-mono),monospace;text-transform:uppercase;letter-spacing:.06em}
.service-review-grid strong{grid-column:1;font-size:23px;line-height:1.3;letter-spacing:-.025em}
.service-review-grid p{grid-column:1;margin:0;color:#4e626a;font-size:15px;line-height:1.6;max-width:440px}
.service-review-grid span{grid-column:2;grid-row:1 / span 3;align-self:center;font-size:26px}
.service-review-grid>a:hover{background:#fff;border-color:#173c4c}
.service-review-grid>a:focus-visible{outline:3px solid #ed5d3b;outline-offset:3px}
.related-reading{margin:26px 0 0;font-size:14px;line-height:1.8;color:#4e626a}
.related-reading a{text-decoration:underline;text-underline-offset:3px;color:#155b73}
.related-reading span{padding:0 8px}
#art-dialog{border:0;padding:16px 22px;background:#faf7ef;width:min(1180px,94vw);max-height:94vh;color:#163e50;border-radius:5px}
#art-dialog::backdrop{background:#0a2636eF;backdrop-filter:blur(6px)}
.art-dialog-bar{display:flex;gap:20px;justify-content:space-between;align-items:center;margin:0 0 12px}
.art-dialog-bar h2{font-size:18px;line-height:1.4;margin:0}
.art-close{background:#143e50;color:white;border:0;border-radius:3px;padding:10px 16px;cursor:pointer;font:inherit}
#art-large{display:block;width:100%;max-height:76vh;object-fit:contain}
@media(max-width:720px){.article-header{gap:30px;padding-block:36px 44px}.article-hero-figure{box-shadow:8px 8px 0 #ceddd6}.article-header-copy h1{font-size:36px}.article-byline{margin-top:24px;padding-top:18px}.article-layout{padding-top:36px}.article-content h2{font-size:28px;line-height:1.2;margin:40px 0 18px}.article-content{font-size:17px;line-height:1.7;padding-bottom:36px}.article-content p{margin-bottom:18px}.article-content .article-cta{padding:24px;margin:32px 0 26px}.article-content .article-cta p{font-size:20px}.article-author{grid-template-columns:48px 1fr;gap:14px}.article-author>div{width:46px;height:46px}.art-zoom{bottom:9px;right:9px;font-size:10px}.article-hero-figure figcaption,.article-inline-figure figcaption{padding:15px}.article-inline-figure{margin:30px 0 36px}.related-insights{padding-block:40px}.service-review-grid{grid-template-columns:1fr;gap:14px}.service-review-grid>a{padding:22px;gap:9px 16px}.service-review-grid strong{font-size:21px}.related-reading span{padding:0 4px}#art-dialog{padding:12px}.art-dialog-bar h2{font-size:15px}}
@media(prefers-reduced-motion:reduce){.art-open img{transition:none}.art-open:hover img{transform:none}}


:root{--font-body:var(--font-manrope)}
.review-notice{background:#163e50;color:#fff;font-size:12px;padding:12px 0}.review-notice .shell{display:flex;gap:20px;align-items:center;flex-wrap:wrap}.review-notice strong{font-family:var(--font-mono);letter-spacing:.08em}.review-notice span{opacity:.8}
.article-deck{max-width:700px;font-size:21px}.article-lead{font-size:24px;line-height:1.5;color:#163e50;font-weight:600}.article-rail a span{font-family:var(--font-mono);color:#ae482e;margin-right:8px}.agency-section{border-top:1px solid #cbd7d2;margin-top:44px;padding-top:30px}.agency-number{font:700 11px/1.5 var(--font-mono);color:#a1422a;letter-spacing:.1em}.article-content .agency-section h2{margin:10px 0 12px}.agency-fit{font-size:21px;font-weight:600;color:#315a65;line-height:1.4;margin-bottom:25px!important}.question-panel{background:#edf1ed;border-left:3px solid #b84d33;padding:22px 25px;margin:24px 0 0}.question-panel>span{font:700 10px/1.5 var(--font-mono);text-transform:uppercase;letter-spacing:.1em;color:#a1422a}.question-panel p{margin:10px 0 0;font-size:18px}.article-content .article-cta{background:#e3eae4;border:1px solid #bccfc2}.article-content .article-cta p{font-size:20px}.text-cta{font-weight:800}.article-author{align-items:start}.article-author section h2{font-size:24px;margin:0 0 16px}.article-author p{margin:0 0 16px;font-size:15px;line-height:1.7}.article-author p a,.article-author p>a:first-of-type{display:inline}.article-author>div{display:grid;place-items:center}section[id],h2[id]{scroll-margin-top:120px}
@media(max-width:720px){.article-header-copy h1{font-size:38px}.article-deck{font-size:18px}.article-lead{font-size:21px}.agency-fit{font-size:19px}.question-panel{padding:18px}.question-panel p{font-size:17px}.review-notice .shell{gap:8px 16px}}

.seo-art{margin:0;overflow:hidden;border:1px solid #c5cec7;background:#edf1eb;border-radius:3px}.seo-art img{display:block;width:100%;height:auto;aspect-ratio:auto;object-fit:contain}.seo-art figcaption{padding:16px 22px;border-top:1px solid #c5cec7;background:#edf1eb;color:#38515a;font:14px/1.6 var(--font-body),sans-serif;text-transform:none;letter-spacing:0}.seo-art figcaption strong{display:inline;font-size:inherit;font-weight:700;color:inherit}.seo-art figcaption span{display:block;font-size:inherit;font-weight:400;color:#53666d;margin-top:3px}.checklist-art{margin:46px 0 32px}.article-content .checklist-art+h2{margin-top:32px}@media(max-width:720px){.seo-art figcaption{padding:13px 16px;font-size:13px}.checklist-art{margin-top:32px}}